The Bounty App

 My Role:

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What is the bounty app?

Bounty is a next-gen ecommerce app that is engineered for its customers to win cash prizes to today’s biggest brands, revolutionizing the way customers are rewarded for their loyalty. It offers users a centralized platform to manage multiple reward programs, eliminating the need to juggle between different apps or websites.

Goals and Objectives

  • User Engagement: Increase user interaction and engagement through a user-friendly interface and engaging features.

  • Simplified User Experience: Create a seamless and intuitive user journey from onboarding to reward redemption.

  • Increased Retention: Enhance user retention by offering valuable and easily accessible rewards.

  • Brand Partnerships: Establish partnerships with various brands to offer a wide range of rewards to users.

Research

User Research Methods:

  • Surveys

  • Interviews

  • Competitive Analysis

Key Findings:

  • Users want a centralized place to manage multiple rewards.

  • Simplicity and ease of use are crucial for frequent engagement.

  • Transparency in reward tracking and redemption process is highly valued.

  • Notifications and reminders about expiring rewards are essential.

Competitive Analysis:

Analyzed similar apps like Rakuten, Honey, and Ibotta to identify strengths and weaknesses. Key takeaways included:

  • Rakuten’s strong cash-back integration.

  • Honey’s seamless coupon application process.

  • Ibotta’s comprehensive grocery rewards.

Testing

Usability Testing

Conducted multiple rounds of usability testing with diverse user groups. Key insights included:

  • Simplifying the onboarding process improved user retention.

  • Users appreciated visual cues for expiring rewards.

  • Some users found navigation between sections confusing, leading to a redesign of the menu structure.

A/B Testing

Tested different versions of key features such as reward notifications and the redemption process. Findings:

  • Users preferred personalized notifcations based on their purchase history.

  • A simplified redemption process led to higher engagement rates.

Design Process

View the design process that help us create this app from the bottom up.

 

Hi-Fidelity Prototype

Results

User Feedback

  • Positive feedback on the app’s ease of use and visual appeal.

  • High satisfaction with the reward tracking and redemption process.

Engagement Metrics

  • Increased user retention by 25% within the first three months.

  • Average session duration increaded by 15%

  • Redemption rates improved by 30% due to streamlined processes and effective notifications.

Business Impact

  • Partnered with over 20 brands, leading to increased app downloads and usage.

  • Generated significant user engagement, driving higher brand loyalty and repeat customers.

 

App Marketing Page

Live Mobile Application can be found on the Apple store, and Google play @thebountyapp

Live Website can be found @thebountyapp.co