Design Process

Research

  • Conduct user surveys and interviews to understand user needs and pain points.

  • Perform competitive analysis to identify gaps and opportunities in the market.

Design

  • Develop user personas and journey maps to guide the design process.

  • Create wireframes and prototypes, focusing on key screens such as home, rewards, wallet, and notifications.

  • Ensure the design is simple, clear, engaging, and accessible.

Wireframing and Prototyping

Low-Fidelity Wireframes:

  • Created sketches and low-fi wireframes to outline the app’s structure and flow.

High-Fidelity Prototypes:

  • Developed high-fi prototype using Figma

  • Ensured a clean, intuitive design with easy navigation

Testing

  • Conduct usbaility testing to gather feedback and identify areas of improvement.

  • Perform A/B testing on key features to determine the most effective design and functionality.

Iteration

  • Refine the design based on user feedback and testing results.

  • Continuously update the app to enhance user experience and incorporate new features.