PATRYCJA ZYCH FRACZEK
UX Architect
My background spans in UX architecture, strategy, design, and research, allowing me to shape digital experience from foundational structure through execution. I focus on creating scalable UX frameworks, clarifying product ecosystems, and ensuring experiences are intuitive, cohesive, and aligned with both user and business needs.
ABOUT ME
PRODUCT DESIGNER • UX RESEARCHER • STRATEGIST • ARCHITECT • CONSULTANT • DATA
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PRODUCT DESIGNER • UX RESEARCHER • STRATEGIST • ARCHITECT • CONSULTANT • DATA •
Dexter Index
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Dexter Index is a well-established manufacturer of premium trailer solutions, serving both commercial and consumer markets. From hauling equipment, livestock, and recreational vehicles to customized utility configurations.
Industrial / Agricultural
B2C
B2B
Cochlear
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Cochlear is a healthcare company that focuses on cochlear implants.
Healthcare
B2C
B2B
Madrigal Pharmaceuticals
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Led UX architecture and wireframing to improve how researchers and partners discover and apply Madrigal’s contribution programs.
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Madrigal Pharmaceuticals is a biopharmaceutical company dedicated to developing therapies for metabolic and liver disease, with a focus on advancing treatment for MASH.
Healthcare
B2B
Shamrock Foods
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I partnered with the Executive Director to help conduct UX research for Shamrock Food to uncover customer needs, pain points, and opportunities to improve the ordering experience. Through interviews, personas, and journey mapping, we identified key friction points and delivered strategic recommendations to create a more intuitive and efficient customer experience.
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Shamrock Foods is a foodservice distributor that supplies wholesale food products, equipment, and operational solutions to restaurants, hospitality groups, healthcare facilities, and other commercial foodservice operators.
Foodservice distribution industry
B2B