Beacon Roofing

Beacon Roofing is a leading supplier of roofing materials and services, catering to both commercial and residential sectors. Despite their strong market presence, the company’s digital platform was outdated, hard to navigate, and did not reflect the high quality of their products and services. Beacon Roofing approached us to revamp their website with a modern, user-friendly design that would streamline customer interactions and drive sales.

Research

Stakeholder Interviews:

  • Conducted interviews with key stakeholders to understand business goals, target audience, and current platform limitations.

  • Key Insights: Need for a more intuitive navigation, better product categorization, and integration of educational resources.

Competitive Analysis:

  • Analyzed competitors’ websites to identify industry standards and best practices.

  • Key Insights: Competitors offered more streamlined search functionalities, interactive design tools, and comprehensive product information.

Problem

The existing Beacon Roofing website is difficult to navigate, resulting in a poor user experience that potentially drives customers away. Key issues include inefficient search functionality, inadequate product information, and a complex checkout process. To address these problems, the website needs a comprehensive redesign focused on usability, accessibility, and enhancing the overall customer journey.

Design Process

Design process that led us to complete the redesign of the website.

Wireframes

Wireframes will display the key features, and talk about the implementation process.

Next Steps

Continuous Improvements:

  • Establish a feedback loop to continuously gather user feedback and make iterative improvements to the platform.

  • Conduct regular usability testing sessions to identify and address new pain points as they arise.

Feature Expansion:

  • Develop and integrate new features such as a virtual roofing design tool, augmented reality (AR) visualizations, and personalized product recommendations.

  • Explore the potential for adding a customer loyalty program to enhance user engagement and retention.

Marketing and Outreach:

  • Launch a targeted marketing campaign to promote the new website and its features.

  • Utilize SEO and content marketing strategies to attract more organic traffic and improve search engine rankings

Analytics and Performance Monitoring:

  • Implement advanced analytics tools to monitor website performance, user behavior, and conversion rates.

  • User data-driven insights to make informed decisions and optimize the user experience further.

By focusing on continuous improvement, feature expansion, and effective marketing strategies, Beacon Roofing can maintain a competitive edge and continue to enhance the overall user experience on their digital platform.