Design Process
Persona Development:
Created personas representing primary user groups: Residential Contractors, and Commercial Contractors.
Each persona included demographics, goals, pain points, and preferred digital interactions.
User Journeys:
Mapped out user journeys for key tasks such as searching for products accessing educational resources, and completing a purchase.
Identified touchpoints and potential drop-off points to address in the redesign.
Wireframes:
Developed low-fidelity wireframes for key pages: Home, and Product Details.
Focused on intuitive layout and easy navigation.
