Poker Power
My Role
Overview
Poker Power is an educational platform aimed at teaching women the game of poker to enhance their strategic thinking and decision-making skills. The goal of the UX redesign project was to create a more engaging, intuitive, and user-friendly experience for our diverse user base, ranging from complete beginners to advanced players.
The Problem
Despite initial success, user engagement metrics showed areas needing improvement. Users reported difficulties in navigating the platform, and many found the learning curves steep and overwhelming.
Challenges Identified
Low user retention rates
Confusing navigation structure
Overwhelming content presentation
Suboptimal mobile user experience
Limited engagement with interactive elements
User Research
User Interviews: Conducted with 20 users, including new and experienced users, to gather detailed insights into their experiences and challenges.
Surveys: Distributed to 300 users to gather broader feedback on their experiences with the platform.
Analytics review: Analyzed user behavior using Google Analytics and Hotjar to identify pain points and usage patterns.
Key Findings
Complex Navigation: User struggled to find specific courses and features.
Content Overload: Users felt overwhelmed by the amount of available content and lacked a clear learning path.
Low Mobile Engagement: Many user preferred mobile access, but the mobile experience was inadequate.
Underutilized Interactive Elements: Quizzes and practice games were not engaging enough for users.
Information Architecture
The IA is designed to provide a streamlined and engaging user expereince. By organizing content into clear, logical sections and subsections, the IA ensures that users can easily navigate the website, find the information they need, and interact with the educational resources available. This structured approach supports Poker Power’s mission of empowering women through the game of poker, enhancing both user retention and satisfcation.
Sitemap
The sitemap is strategically designed to enhance user experience by offering a well-structured and intuititve navigation system. Each section is carefully organized to meet the diverse needs of users, from learning poker to engaging with team programs and accessing resources.
Website Redesign
Wireframes
Low-Fidelity:
Initial wireframes focused on streamlining the user journey and hightlighting key content areas.
High-Fidelity:
Developed high-fidelity wireframes using Figma, incorporating branding elements, a clean visual design, and interactive components for desktop and mobile versions.
Usability Testing:
Conducted usability testing with 15 participants representing the target audience. Participants were tasked with navigating to specific courses and completing tutorials.
Metrics Monitored:
Task completion rate
Time on task
User satisfaction (post-test surveys)
Error Rate
A/B Testing:
Tested two versions of the landing page (original vs. redesigned) to measure engagement and conversion rates.
Results:
Usability Testing: High task completion rates (92%), with reduced time on task.
A/B Testing: The redesigned landing page saw a 28% increase in sign-ups and a 20% reduction in bounce rate.
Conclusion:
Enhanced Navigation: Simplified and intuitive navigation structure.
Increased Engagement: Higher interaction rates with tutorials, practice games, and blog posts.
Improved Mobile Experience: Optimized design for mobile users.
Higher Conversion Rates: Improved landing page performance.
Next Steps:
Continuously monitor user feedback and analytics to identify further areas for improvement.
Introduce more personalized learning paths based on user preferences and progress.
Expand the library of interactive tutorials and practice games.